New Premium Brand
2026-03-19
Liberty Motors and Motobanda join forces to launch the Moto(R)evolution program.
Liberty Motors and Motobanda.pl announce the establishment of a strategic partnership, marking a significant step forward for both brands in the Polish motorcycle market.
Under the agreement, Motobanda will take over management of the apparel and accessories segment of Liberty MotorStore across all locations — in Warsaw (Połczyńska), Wrocław, and Łódź. Additionally, a new 1,000 m² Motobanda store will open in Piaseczno. As part of the collaboration, Liberty Corporation will also acquire a minority stake in E-MOTOMEDIA sp. z o.o., the owner of the Motobanda brand.
The partnership launches a one-year transformation program called Moto(R)ewolucje, starting in April 2026. As part of this initiative, Motobanda will implement proven sales standards, expand the brand portfolio, and introduce a loyalty program in Liberty MotorStore locations. At the same time, Liberty Motors will focus on enhancing customer experience in motorcycle sales, service, and rental operations.
The collaboration will culminate in a full rebranding of Liberty MotorStore locations into Motobanda stores, planned for the 2027 season. The partnership aims to deliver a new level of quality in the motorcycle market, tailored to the evolving needs of riders.
